I played a key role in the successful launch of MUUD, a sex chocolate infused with nootropics, by managing its pre-launch digital campaign, which included strategic planning for social media and event promotion. I collaborated closely with the brand’s owners to coordinate advertising efforts with influencers and brand ambassadors, ensuring maximum reach and engagement. Additionally, I organized and executed impactful launch events and activations that aligned with the brand's ethos. Beyond campaign strategy, I curated the overall look and feel of the brand, maintaining a cohesive aesthetic across all touchpoints. I also took on the role of creative director for photoshoots, ensuring the visual content authentically reflected MUUD's unique identity.